Connect Your Brand Promise to Reality

Over 80% of businesses expect to compete on CX this year. Leaders that unlock innovation – new and better experiences – through human-centered design stand to outperform their more complacent peers. 

So, is your brand promise aligned with what customers experience in reality? Whether you’re an executive or front-line employee, are you following through with that promise?

This presentation and worksheet templates explain the importance of defining aspirations and creating a CX vision, provide a framework to begin to have those conversations, and a plan to propose steps and action items to start becoming a more customer-centric business.

What you'll learn:

• Customer Experience defined & why it's important
• The "Minimum Lovable Experience" (MLE)
• A customer-centric approach to innovation
• How to create a CX vision statement
• The path to a CX transformation
• How to create an activation plan for your organization